Originally etched in ink by Benjamin Franklin himself, this historic snake was a call for unity, liberty, and justice. At BRCC, a brand steeped in America’s take-no-shit history, we brought out this amazing roast to show our customers that there are still great companies in America that value freedom and our way of life for all.
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\nIntroduced in 2018 as a variable roast, its extremely balanced flavor profile has made it a staple of the BRCC core coffee lineup.
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\nThe new design shows off a more modern interpretation of the famed Franklin snake. The bag itself maintains its heritage as it’s wrapped in our nation’s Declaration of Independence and colorized in our freedom red color.